Short form DRTV

Although traditionally infomercials have been half an hour long, today the shorter form of DRTV commercials is gaining in popularity. Short form DRTV commercials are generally 60, 90 or 120 seconds long. This makes them longer than conventional advertisements, yet they are short enough to keep viewer attention captured for the entire duration of the commercial.

Short form DRTV is a very powerful medium for a large variety of products. Short form DRTV is used not just as a stand alone but also to drive retail sales, fortify web presence, launch new products and to generate leads for dealers. Unlike long form infomercials, short form DRTV also works for products that are not very complicated. In fact ARMDR, a leading DRTV company has such a diverse clientele like Mandalay Bay, The Nevada Tourism Commission and Carvel among others.

More and more big names are using DRTV as a potent tool for brand building to backup their conventional advertising campaigns. Short form DRTV can also be the perfect complement for other advertising campaigns like direct mail and print campaigns. Even though costs have escalated in the past few years due to the great demand for spots, short form DRTV is still inexpensive compared to conventional advertising. Short form DRTV has now become one of the most recognized branding vehicle which also gives the most returns for the advertising dollar. Not only traditional demonstration products, but more and more sophisticated products and services like resorts, pharmaceuticals and computer firms.