Travel industry needs to take advantage of DRTV

Direct Response allows advertisers to purchase media at a significantly reduced rate as compared to traditional media and Direct Response Television can be exploited in many other ways as well. The Travel industry is slowly waking up to the various advantages DRTV offers and are taking advantage of them. These companies, in the Travel and Tourism category, are placing their website and email address on the DRTV commercial so that viewers can log on after they have seen the creative and check out the features of a resort or the packages that a travel company has available online.

Although DRTV has previously been used to generate orders, the new possibility of getting leads is being explored with success.

DRTV is a cost effective medium for branding and generating web traffic to travel and tourism sites. The call to action on the DRTV creative drives viewer to act right away and call or log on for more information or to place bookings.

Successful DRTV Advertising Campaign

Advertising today is becoming more and more expensive, whether it is Television, Radio or Internet.

Television 'Brand' advertising is designed to create awareness, interest or desire in a product or service.

Through Direct Response Television Advertising- you can simply get the fastest, most cost-effective way to launch a brand and get results instantly.

A DRTV advertisement can be 28 minutes long, known as the long format or 60, 90 and 120 seconds long, known as the short format. Although the long format was predominant earlier, the short format is the preferred choice of more and more companies, especially the big players.

A DRTV agency will help you develop a story concept and guide you through all the different stages of producing a successful campaign so that you can reap the benefits almost immediately!

With the assistance of a DRTV agency your campaign can achieve its profit goals.

How successful is DRTV?

DRTV can be the most effective medium for your product or service. Nowadays DRTV accounts for at least 25% of all television commercials. And nearly two third of the American viewers have watched DRTV commercials sometime or the other. With DRTV, the viewer is a part of the commercial. The presenter talks directly to the viewer which works sub-consciously at a near-personal level and persuades the viewer to call for more information or to even place an order. Attractive buy-back policies, discounts and freebies add to the winning formula. Add-ons are also very important for a successful DRTV campaign to maintain the recall value of a product.

Watching an explanation and demonstration of all the product attributes add to building the viewer’s trust. This is a special advantage for complex products like repair kits and multi piece sets where the potential customer has the satisfaction of knowing exactly how to use the product in its totality before deciding to buy it. Nothing is vague or left to the imagination. Surprisingly according to a survey, DRTV viewers are more likely to trust infomercials than congress, used car salesmen and corporate executives!

With DRTV, it doesn't matter how many people see your spot unless the phones ring with inquiries and orders. And with DRTV, you can monitor your cost per order or lead on a daily basis and adjust your offer, creative and media buys accordingly.

Top electronic brands go the DRTV way

Consumer electronics are selling like never before. More sales spur companies to come up with more innovative products which in turn entice consumers to buy more, whether it be mobile phones, computers or plasma televisions, the cycle does not stop. So it’s no wonder that electronic companies are looking at DRTV for advertising.

There are several other reasons for this entry into Direct Response by electronic giants. Dell for example, is migrating from PC products to consumer electronics, and DRTV is the perfect medium to help in this transition and elevation of its brand value among non-PC products. Gateway on the other hand, is reverting from consumer electronics back to PC based products and again, DRTV is the right medium to inform customers, and more importantly, evaluate and monitor the process of this shift. With this campaign, Gateway’s old image will be refurbished and brand-awareness will increase with the launch of new products simultaneously.

The top brands in consumer electronic have woken up to the many advantages that Direct Response Television has to offer. Companies like Dell, Gateway, RadioShack and Hewlett Packard have entered the direct response market in a big way to educate consumers about their products. DRTV makes shopping for electronics easy for those consumers that are intimidated to shop for them in stores, due to a relative lack of technological knowledge. Sitting at home and watching a complete demo of a product makes these consumers much more confident in making a decision to buy.

Yet again DRTV plays the dual role of generating sales and creating brand-awareness!