How successful is DRTV?

DRTV can be the most effective medium for your product or service. Nowadays DRTV accounts for at least 25% of all television commercials. And nearly two third of the American viewers have watched DRTV commercials sometime or the other. With DRTV, the viewer is a part of the commercial. The presenter talks directly to the viewer which works sub-consciously at a near-personal level and persuades the viewer to call for more information or to even place an order. Attractive buy-back policies, discounts and freebies add to the winning formula. Add-ons are also very important for a successful DRTV campaign to maintain the recall value of a product.

Watching an explanation and demonstration of all the product attributes add to building the viewer’s trust. This is a special advantage for complex products like repair kits and multi piece sets where the potential customer has the satisfaction of knowing exactly how to use the product in its totality before deciding to buy it. Nothing is vague or left to the imagination. Surprisingly according to a survey, DRTV viewers are more likely to trust infomercials than congress, used car salesmen and corporate executives!

With DRTV, it doesn't matter how many people see your spot unless the phones ring with inquiries and orders. And with DRTV, you can monitor your cost per order or lead on a daily basis and adjust your offer, creative and media buys accordingly.