Top electronic brands go the DRTV way

Consumer electronics are selling like never before. More sales spur companies to come up with more innovative products which in turn entice consumers to buy more, whether it be mobile phones, computers or plasma televisions, the cycle does not stop. So it’s no wonder that electronic companies are looking at DRTV for advertising.

There are several other reasons for this entry into Direct Response by electronic giants. Dell for example, is migrating from PC products to consumer electronics, and DRTV is the perfect medium to help in this transition and elevation of its brand value among non-PC products. Gateway on the other hand, is reverting from consumer electronics back to PC based products and again, DRTV is the right medium to inform customers, and more importantly, evaluate and monitor the process of this shift. With this campaign, Gateway’s old image will be refurbished and brand-awareness will increase with the launch of new products simultaneously.

The top brands in consumer electronic have woken up to the many advantages that Direct Response Television has to offer. Companies like Dell, Gateway, RadioShack and Hewlett Packard have entered the direct response market in a big way to educate consumers about their products. DRTV makes shopping for electronics easy for those consumers that are intimidated to shop for them in stores, due to a relative lack of technological knowledge. Sitting at home and watching a complete demo of a product makes these consumers much more confident in making a decision to buy.

Yet again DRTV plays the dual role of generating sales and creating brand-awareness!