Direct Response commercials

Direct Response commercials are looking to get an immediate response from viewers, usually by enticing him or her to pick up their telephone or visit a website. DRTV short form commercials can be 30, 60 or 120 seconds in length. The creative begins by displaying a problem then provides the product/service being advertised and shows how it solves this problem. Various product/service benefits are also presented to motivate the viewer to respond, as well as a clear "act now" message and high level response information.

DRTV advertising can be highly cost-efficient. With the constantly increasing number of satellite TV channels, advertisers can target their intended audience with increasing accuracy. Advertisers often employ different toll-free phone numbers for each TV channel so that they can accurately track where their responses are coming from.

DRTV is also driving sales via the internet. In fact it is common practice now to include a website address in the DRTV commercial. Such is the power of DRTV that major companies too are routinely advertising via this medium now.