DRTV in the travel & tourism industry

The travel and tourism industry is expanding its advertising efforts with DRTV because of its wide reach, affordable rates, and traceable media.

Direct Response Television Advertising offers inexpensive media, compared to traditional advertising, and can be exploited in many different ways. Travel and tourism companies have caught on to this new form of advertising and are taking advantage of it. These companies are creating television commercials that drive viewers to call now for more information, to call and place reservations and to also log on and visit the company website. With more and more people having access to the internet, it makes perfect sense to put a website and email address on the DRTV commercial and have people check out the resort features online or visit the state tourism board to see what fun activities the state offers.

Although DRTV has previously been used to generate orders, the new possibility of getting leads is being explored, with success. DRTV is a cost effective way in which a campaign can be operated on a moderate budget and is one of the most effective ways to drive traffic to a travel & tourism website.

Sell your product on DRTV

DRTV is rapidly gaining popularity among a wide range of industries as diverse as insurance and holiday resorts. Also, many big names like Apple, Proctor & Gamble and Dell are now frequent advertisers via DRTV.

With more and more products vying for viewers’ attention and advertising campaigns reaching a level of competition like never before, it is becoming more and more difficult to produce an ad campaign that will reach out to your desired target audience. DRTV is an affordable and effective medium to sell and brand a product/service and allows the advertiser to track results in real-time.

DRTV is up to 60% cheaper than traditional advertising, yet it can reach the desired audience and hold their attention like traditional advertisement can never do. Today DRTV helps to sell product and services, build brand awareness, boost retail, internet sales and generate leads.

Find out more about DRTV today.

Direct Response commercials

Direct Response commercials are looking to get an immediate response from viewers, usually by enticing him or her to pick up their telephone or visit a website. DRTV short form commercials can be 30, 60 or 120 seconds in length. The creative begins by displaying a problem then provides the product/service being advertised and shows how it solves this problem. Various product/service benefits are also presented to motivate the viewer to respond, as well as a clear "act now" message and high level response information.

DRTV advertising can be highly cost-efficient. With the constantly increasing number of satellite TV channels, advertisers can target their intended audience with increasing accuracy. Advertisers often employ different toll-free phone numbers for each TV channel so that they can accurately track where their responses are coming from.

DRTV is also driving sales via the internet. In fact it is common practice now to include a website address in the DRTV commercial. Such is the power of DRTV that major companies too are routinely advertising via this medium now.

DRTV Advertising works for you!

DRTV can be the most effective medium for your product or service. Although you cannot decide which exact day or time your direct response commercial will run, you can target your audience by buying cable networks that cater to your best prospects. With many cable networks available today it is possible to reach virtually any audience segment whether it is children, teens, hobby enthusiasts or even grand mums. In addition to cable, direct response buys can be made on national networks too.

Traditional advertisers measure the effectiveness of their advertising campaigns by comparing the audience rating points delivered against their audience rating point objectives. DRTV is much more accountable. With DRTV, it doesn't matter how many people see your spot unless the phones ring with inquiries and orders. And with DRTV, you can monitor your cost per order or lead on a daily basis and adjust your offer, creative and media buys accordingly.

Direct response television recommendations are based on our desire to achieve the highest production value possible for our clients while concentrating on the ultimate goal of DRTV advertising.