DRTV for marketing in travel industry

Although traditionally, DRTV has been used by manufacturers of products like home appliances, health and beauty, etc. Today, more and more diverse services and businesses have woken up to the huge potential of DRTV advertising.

The travel industry is taking advantage of the fact that DRTV has a wide reach, can be used for branding, and yet is significantly less costly than traditional advertising. Unlike traditional DRTV advertisers, travel companies benefit by generating leads for room bookings, holiday packages, shows and events, etc. Holiday resorts and travel companies are including DRTV as part of their marketing campaign and reaping the benefits in a big way.

Your product may be perfect for DRTV

Direct Response Television

If you have a new product to market and want to effectively target your demo at a substantially reduced cost, than DRTV will be able to achieve these goals better for you than traditional advertising.

What kind of products do well in DRTV? The best products are those that are unique, demonstrable, and appeal to the masses. Beauty & personal care products, health & fitness products and household gadgets are the most commonly featured in DRTV. An immediate, transformational result or a great demonstration always grabs the viewers’ attention.

For example, a “miracle” hair straightener has a better chance of attracting viewership because it is very demonstrable and shows a dramatic difference than a self-help book that will improve your personality gradually. Items that are tailored to a very niche audience also tend not to do as well on direct response television than ones that can appeal to members of every household. An example of this is the One Touch Can Opener, this item has had great mass appeal because every person has had to open a can in their lifetime, as opposed to a special brush for horses that is tailored to a very small section of the market who ride or have horses.

Whatever your product, make sure you consult an agency that specializes and has had a vast amount of experience in DRTV. Then you can let them handle the work and start raking in the profits!

Direct Response Television