DRTV for marketing in travel industry

Although traditionally, DRTV has been used by manufacturers of products like home appliances, health and beauty, etc. Today, more and more diverse services and businesses have woken up to the huge potential of DRTV advertising.

The travel industry is taking advantage of the fact that DRTV has a wide reach, can be used for branding, and yet is significantly less costly than traditional advertising. Unlike traditional DRTV advertisers, travel companies benefit by generating leads for room bookings, holiday packages, shows and events, etc. Holiday resorts and travel companies are including DRTV as part of their marketing campaign and reaping the benefits in a big way.