DRTV for travel resorts

Although DRTV has mostly been used for household, health and beauty, and utility products, more and more uncommon entrants are making their presence felt in the DRTV scene now. Holiday resorts are a fine example of this recent phenomenon.

As direct response airtime costs up to 70 percent less than standard airtime, it is the most efficient way to reach across to travelers nation-wide. And it is possible to assess the effectiveness of a campaign early on. The results are measurable and if a particular campaign does not get the phones ringing, it can immediately be pulled down, set to another time slot or aired on a different, more relevant network. Also, now customers watch the direct response adverts, and right away can pick up the phone and make their own bookings.